How many phones is enough for an ISA? 📲

I require an ISA to make about a thousand calls a week, about 200 a day. Typically when I take a new ISA on, they are calling out of a huge database. We have about 35,000 leads, and I will typically have an ISA be calling out of there and making sure that they can set an outbound call, that they can pick up the phone and outwardly reach out to somebody and get them excited again and back in the market. It's not until that three month mark where I will allow an ISA to take an inbound call. We call it the bat phone. So if you're in charge of the bat phone that day, you get all of the new incoming leads. And for those leads that maybe you weren't able to connect with or maybe they weren't ready or they're not in town or there was some sort of follow up, you'll be nurturing that lead. On those days that you're not on call, your database just grows and grows and grows. The more you have access to the inbound calls and the more outbound calls you make.

Go inside the ISA team that Lisa Ryan is building on episode 38 of Real Estate Team OS.