Real estate teams spend $1,000 to $5,000 monthly on purchased leads, depending on size. Small teams often see under $20 per lead, while large teams frequently pay $500 or more per lead, even though they have more resources.
What's the cost per lead and total lead spend for real estate teams? Here's new.
Data Median data for smaller teams, that two to five agent team is spending about $1,000 a month on purchasing leads and median larger team is spending about 2,500 to 5,000. Again, not surprising, bigger teams spend more. But one of the things that is a little surprising to me is that the bigger teams are actually spending more per transaction. Small teams said they spend less than $20 cost per lead twice as often as the larger teams. And I've shared this with some of my friends and they say, well, hey, I don't even know where you can get $20 cost per lead because they're usually getting the more expensive leads and presumably the higher quality leads. On the flip side of the chart, if you look at the far right side, large teams cited cost per lead of $500 or more three times as often as the smaller teams dive into.
The teams Report loaded with insights from your peers and competitors. Check out episode 48 with Andrew Flackner on Real Estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
