Brian Kochi built Whissel Realty Group into a top 10 team using three content pillars: a weekly agent podcast called Whistle Way, monthly consumer videos released weekly as buyer tips and market updates, and community spotlights that started with 100 Santee businesses and evolved into a monthly restaurant series. The team produces and edits everything in-house.
Here are the three pillars of the media strategy of Whissel Realty Group. Kyle and I film every Thursday for the Whistle Way podcast, which is agent focused. We'll film it, we'll edit it, we'll distribute it, and we'll post on Facebook and YouTube and all the places. So that's really our pillar for agent stuff. The other two pillars that we focus on consumer stuff is one, I have Kyle come in once a month and we film a buyer tip, a seller tip, a market update and something that that's unique to us or USP or uvp. What do we offer that other people don't? And so we film that once a month and then we release it weekly. The other pillar is our community focus. Focus. Like I said, when you go and get to know people, we go around to businesses in East County. We started it with Santee, did 100 businesses in Santee once a week. Then we did to east county, which is a 15 zip codes versus one zip code. Now we're doing it once a month where we're focusing on restaurants. We go in, we film with our team, we edit, we distribute. Go inside Whistle Realty with media manager Brian Kochi right now on real estate team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
