How to apply an Omni-channel approach in #marketing

What's an Omnichannel marketing campaign?

Multi Touchpoint. I would say like the same thing that you put on the email. The same banner, the same creator, the same tone. Use the same thing on web, use the same thing on print. Multi Touchpoint. It really is just the same kind of strategy and campaign from start to finish at the bank. We would run a lot of seasonal campaigns. Summer comes around, kids are out of school and stuff like that. We would target, let's say, $100 promotion for this new checking account. And with that, I would do like the same kind of visual stuff, the same kind of pool theme or whatever, summer theme, fun stuff. We would carry that on our site for that product page and we would also put it on our email banner with the same kind of language, different touch points, using the same message, the same visuals to create a full fledged Omnichannel campaign. It can come from, you know, using traditional assets, using digital assets, just making sure they all say the same thing.

Learn more from Max Bolanos, who's new to the team and new to the industry, as we go inside Whissel Realty Group on real estate Team os.