A Real Estate Team OS interview with Elaina Key about simplifying real estate CRMs and tech stacks. The conversation covers practical tips for CRM organization, assessments Elaina uses to hire ops people, deciding when tags or stages are excessive, and what team members need to know about CRM setup.
Chapters
Simplicity, ease of use, interconnectedness, complementarity if these ideas don't come to mind when you start thinking about your real estate tech in general or your real estate CRM in particular, you're in the right place. We have a great conversation with Elaina Key. She started in the real estate industry as an ops member of a real estate team and led a CRM migration project and that unlocked a number of things that are still in play today as she's the founder of Key Technology Solutions, helping top performing agents and top teams make the most most of their real estate tech to make it work for them in general by simplifying it. Be sure to watch her listen for specific things like the three assessments she runs to find great ops people, how to know if you have too many tags or too many stages in your CRM, and what team agents do and don't need to know about the way that your CRM is set up for your team. All that and much more right now with Elaina Key on real Estate Team OS.