Culture matters as much as sales, marketing, and operations for real estate teams. When one speaker neglected the human experience, the company stopped feeling like who they claimed to be.
Yes, sales ops and marketing matter a ton, but the key to sustainable success as a real estate team or as a brokerage is culture. Yes, culture.
Culture is the human experience that the agents are having with you in your environment, in your company and that the clients are having with your agents. The word culture is like the word mindset, right? One of those things that's ah, culture. But it's as important as sales, as marketing, as operations. If you're not allocating the right time and effort and then eventually people into each of those areas, it's only a matter of time before something gets watered down and then, oh, it no longer feels the same. When I felt like I wasn't putting enough effort to the human experience, that's when I realized this can happen if I let that go. We're not the same. We're not the company who we say we are.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
