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If they joined you for leads, they could LEAVE you for leads.. so what’s your hook? 🤔

Name: If they joined you for leads, they could LEAVE you for leads.. so what’s your hook? 🤔
Uploaded: 2025-05-15T16:19:11+00:00
Duration: 50 s
Channel: Real Estate Team OS
Description: Clip from episode 68 of the YouTube series Real Estate Team OS (featuring Lashawn and Tawana Peterson Jackson) arguing that the team’s primary value…

15 May 2025 · 1 min

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Clip from episode 68 of the YouTube series Real Estate Team OS (featuring Lashawn and Tawana Peterson Jackson) arguing that the team’s primary value proposition is education, training, and systems rather than handing out leads. They run a 12-week guided onboarding program that new agents must complete before receiving any team leads; the team is described as a 74-agent organization. The speakers position leads as abundant later on but intentionally withhold leads during onboarding to retain agents for skill development and systems adoption.

Questions this video answers

12 weeks

Only after completing the 12-week guided onboarding program

74 agents

Episode 68

Chapters

Leads. We have them by the boatload, but they are not a part of our value proposition because if they join you for leads, they're going to leave you for leads. Education and training is our value proposition. And our systems, that is what we lead with. We have a 12 week guided onboarding program, and you have to complete that program as a new agent before you can get any team leads. We can't, we won't talk about team leads until that onboarding program is complete. Agents stay because once they get into productivity, yes, we have leads. We have leads flying in. So, yeah, you're going to get that. But initially, we start off with the onboarding training and systems. That's our value prop right there.
Lashawn and Tawana Peterson Jackson share the systems and structures behind their 74 agent team. Check out episode 68 of Real Estate Team OS.