A short clip from Real Estate Team OS (episode 56, recorded Feb 12, 2025) featuring Amy Stockberger discussing lead management and team/sphere building. The speaker emphasizes the need to track where closings originate using a "source code system," focus effort on productive lead sources, and review results quarterly (six-month test) to plan for 2025.
Chapters
I really feel like my biggest failure was that I was not locking down my lead sources on what I was going after. That there just wasn't enough clarity for each one of those lead sources to really make a difference. I was, I had too many that I was trying to go after. So, you know, when you get, you do too much, you don't, you know, nothing gets done right. I tell agents all the time, like, they need to know, like, to be able to plan their 2025, they have to find out where did their 2024 closings come from. And if you don't have a source code system, you need to get one. Put it, you can put it in your show notes. I'll send you my source code system is the easiest way then to tell every quarter, okay, where is this coming and when? At what point? After six months of trying this, if this isn't producing anything, where do you need to be focusing?
Amy Stockberger gives you more sphere building and team building tips. Plus she gives you her source code system for managing your leads. It's all on episode 56 of Real Estate Team OS.