If you have different “Shows” you NEED different channels! 📢

If you have a different audience, create a different channel. We did Santee Saturdays. We did it on our Whistle realty group Facebook page. We had that for like eight years previously. We gained like 5,000 followers. When we switched it to East County Eats, we built its own Facebook page. And so we built its own channel. And within the first year, I think we had like 15,000 followers on that page. If you have a different audience, create a different channel. I think that's the most important thing I can tell you. We have our YouTube channels, one for our consumers, one for our agents, Agent attraction. We have one for everything east county, we have one for a team that joined us. We have three Instagrams, we have five Facebook page. So we have a lot. I don't want you to hear this and go, oh shit, now I got to create a thousand different things. Don't do it all at once. Grow little by little. If anything, if you're going to do agent attraction or agent referral type stuff, have that be different than your consumer stuff. If you're going to have a different audience, you have to have a different channel.

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