A short YouTube interview clip from Real Estate Team OS featuring Jen Dillard discussing how she manages outsourced marketing for a real estate team. Dillard describes a system that funnels agent requests through a form to the marketing team, who then create content, return it for adjustments, and deliver items like open-house flyers and social posts.
If you're outsourcing marketing, what's the right relationship between your agency and your agents?
I don't have them have visibility with the team. I don't have them have communication with the team. I don't want the brick by brick team to get inundated with too many cooks in the kitchen.
Yeah, yeah.
And so we've developed a system where they fill out a form, that form goes to the team, they create the content and they push it back to them and they can make adjustments and that works beautifully. For example, if somebody's going to have an open house, they just send a message that they're going to have an open house. Can you get me the flyers? The social posts and the photos are in this Dropbox file and it just, it all gets done for them.
Learn how and why Jen Dillard is outsourcing marketing and operations. Check out episode 66 of Real Estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
