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If you’re thinking of expansion, start here 🌱

Name: If you’re thinking of expansion, start here 🌱
Uploaded: 2025-04-01T04:53:13+00:00
Duration: 3 s
Channel: Real Estate Team OS
Description: Short excerpt from Real Estate Team OS (YouTube) offering a practical tip about market expansion. The speaker contrasts two approaches to growing into a…

1 Apr 2025 · 0 min

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Short excerpt from Real Estate Team OS (YouTube) offering a practical tip about market expansion. The speaker contrasts two approaches to growing into a new market: (1) fully integrating/commandeering a local team and onboarding them to your systems, versus (2) providing light-touch ideas while the local team continues operating unchanged. The speaker reports that light-touch arrangements tended to fail and recommends organically growing team members within the host organization's systems ("home grow them") for better success. Christina Salcedo is named as the featured guest in episode 62.

Questions this video answers

Episode 62

April 1, 2025

Christina Salcedo

If you're curious about market expansion, here's a helpful tip.
Are you commandeering their team and they agree to just be commandeered and trust your systems? They can still run their business? Or do they just like the idea that you're going to trickle some ideas for them, but they're still going to run the same way that they were? That wasn't really successful, and I think those were conversations we didn't have out the gate. And ultimately, unfortunately, it was the latter, where it was like, no, we have stuff and I like the way we're working, but we kind of was like just this little piece and that's just not how we operate. So I think that was a really big thing that I think a lot of people will run into depending on the expectations of the other side. So for me, I home grow them now one person I'm helping them organically grow and they grow with our systems and how we do things, because that's going to be the most successful.
Christina Salcedo shares exactly how they do things on episode 62 of Real Estate Team OS.