A real estate leader stops asking agents to hit call and appointment quotas. Instead, he's shifting to human-centered goals: longer vacations, career growth, better lives. Metrics become supporting data, not the main driver.
For years and years of the fund collection accountability looked like. Pull up your follow up boss leaderboard. How many calls did you make? How many texts? What did that convert you into appointments? How many appointments led to contracts? You know the drill. That has nothing to do with the human. I made a proclamation in 2023. I will never ask an agent on the team to make a phone call again. I will never ask a team member to make a call again. In my opinion. Well, there's metrics we need to measure and grateful to follow up us that we have so many amaz metrics and the data that supports our behaviors. The reality is that what drives humans is helping them get to their next level of greatness and a part of that can be their own personal goals. So rather to be able to check in with that same agent and see how the needle is continuing to move forward and what we're doing to get them closer to the four week vacation instead of the two week vacation. That's what is important to me as a leader is really helping them make that kind of impact in the most important ways.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
