Short video discussing the idea that real estate agents should be treated as clients by broker owners and team leaders. Speakers argue agent experience and client experience are interconnected; serving buyers/sellers is important but brokers must also intentionally serve and support agents who place trust in them.
I look to treat our agents as our clients, because I think that a lot of times broker owners or team leaders just look at the person buying or selling a house and say, that's my client. When the reality is that agent is also your client. And it's one thing to serve the buyer seller, but it's a whole other thing to understand that you're also in service to the agents that trust you. And you've got to ask yourself, well, how am I going to be in service to those people?
Yeah. I think of agent experience and client experience as two sides of the same coin. As the experience is for the agents, it comes out in the manifestation in the relationship and what it feels like to talk to this person, work with this person, et cetera, et cetera.
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