When your team resists new tech, dig past surface objections with the five whys. A 15-minute conversation that finds the real problem beats forcing it on them. Most resistance comes down to time or fear of learning something new.
Implementing new tech with your team, you'll always have resistors, but here's a way to get more of them to come around.
For those who are resisting, we would ask them why? And I use the technique of the five whys. So you just don't basically, don't let the person off the hook. Tanya, why aren't you using follow up, boss? I'm not sure my business really needs it. And I said, okay, well, why does your business not really need it? Well, you know, actually, it's mostly that I don't have the time. I don't have the time to learn how to use it. And slows me down. Okay, why? And I kept going down and, you know, even said to her, look, I might sound annoying, but I'm going to really drill down with you because I think there might only be a couple little roadblocks that I can maybe be able to help solve. But if I just went in with the hammer and said, you must do this, what am I going to get? I'm going to get resistance. But if I give that space for that 15 minute conversation, which may be more emotional than logical, at the end of the day, I got to the root cause of it, and we were able to work it through.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
