Grant Wise explains retargeting versus remarketing for real estate agents. Retargeting serves ads to people who visited your site to recreate their home search. Remarketing reaches existing contacts through calls, texts, emails, and ads across channels to keep them in your sales funnel.
Retargeting and remarketing. You need both, but they're not the same.
A lot of people in real estate technically speaking are doing retargeting which is leveraging IDX based platforms for retargeting ads, which is somebody visits your site and then you just keep retargeting them to create a home search experience, which I think is a very smart thing to do. That's retargeting. You're retargeting the same lead over and over and over again. Remarketing categorically is calls, texts, emails, advertising that you refeed to the contact. It's direct mail, it's after you have a contact now you're marketing to that same contact over and over and over again in a number of different ways. It's creating an experience that once people are in your sales funnels now they're seeing you everywhere they go on the Internet and you're creating a very unique experience for them to have so that they are continuously moving down the sales funnel.
Learn more with Grant Wise on Real Estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
