Lisa Ryan, Director of Opportunities at Exquisite, talks about building and managing an ISA team in real estate. She covers what ISAs actually do day-to-day, how to pay them, and which metrics matter most for tracking their performance.
Back on episode 35 of Real Estate Team OS, I asked seven different team leaders and Team Ridge owners to name a person, process or technology that they could not have built their business without. And Micah Harper immediately went to his ISA team. I had a lot of questions for him on the spot, but then also after we were done recording and he said, you need to talk with our Director of Opportunities, Lisa Ryan. About four years ago, Lisa joined as an ISA on that team. She then became inside Sales Manager and ultimately Director of Opportunities. So she talks about that leader leadership journey. She also talks about the role in the function. What do their daily activities look like? How are they compensated, including commissions and incentives? How do they build trusting relationships with agents? What does the ISA to agent handoff look like? When and why is an ISA empowered to take that opportunity back from the agent? What are the key metrics that Lisa is paying attention to? What does ISA coaching and training look like? All that and so much more with Exquisite's Director of Opportunities, Lisa.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
