This is the first episode (of a nine-episode series) of Inside Whissel Realty by Real Estate Team OS featuring founder and team leader Kyle Whissel. The episode covers Whissel Realty Group’s origin story (an early postcard and buying 10 laptops before agents), the team’s growth to become a top team in San Diego/California/the U.S., and their use of an operating system (EOS) to drive performance and profitability. Kyle emphasizes moving past vanity metrics, keeping agents focused on their highest-dollar activities, building brand, and a quarterly operating cadence; he cites concrete operational scale (e.g., 42 transactions scheduled to close in a week). The episode promises seven key inflection points in their team-building journey.
Chapters
Here on Real Estate Team os, we do something completely unique for you. Every single week you meet a new team leader or operator and get their stories, insights and hard learned lessons from their team building journey. We're about to embark on something even more unique. We're going inside Whissel Realty Group based in San Diego, California. Of course you're going to meet founder and team leader Kyle Whissel. You'll do that right here in this episode. Of course you'll also meet their coo, Chris Vanderbock. But we'll also introduce you to their.
Director of operations, their Director of sales.
Their agent Success manager, heads of media and of marketing, and two of their top agents to find out how this team is operating successfully and profitably. What we now know as Whissel Realty Group started with an unforgettable postcard and 10 laptops that were bought on sale even though there were no agents yet to use them. Today, they're the number one team in San Diego. Consistently a top team in California and in the United States and consistently the a top team globally. Inside Exp Here in this first of nine episodes, Kyle Whissel shares that origin story. He also helps you get past vanity metrics to focus on profitability in your business. He shares ways that they're building leverage around agents to keep them in their three most dollar productive activities.
He shares how they know which agents.
To keep and which agents to cut. You'll learn about the elusive power of brand building and how they built theirs in their market. Kyle breaks down seven key inflection points that characterize their team building journey and speaks to the of EOs, the entrepreneurial operating system for getting the team on track and keeping them on track. Here's episode one, Inside Whissel Realty with founder and team leader Kyle Whissel. Only on Real Estate Team os.
No matter where your business is today or where you want to take it, you'll get there faster and more profitably with an operating system. Welcome to Team os, your guide to starting, growing and optimizing real estate Team os. Here's your host, Ethan Butte.
Kyle, thank you so much for having us. I'm really excited to dive into your organization. I know a lot from the outside. I've known you and Brian a little bit for a little while, but it's just really an honor to be able to spend so much time with you all.
Yeah, I'm excited today. I'm open book so I don't know where we're going today, but I'm willing To go wherever you want to take it. Yeah, let's do it.
Yeah, I got that vibe for you, obviously.
So you were like, hey, is there.
Anything I need to know? Like, no, there's nothing you need to know.
Just have a conversation.
I wouldn't read them, so.
Yeah, that's funny.
Well, I have a standard opener that I ask everyone, which is what is a must have characteristic of a high performing team.
So I would say this is one of the biggest things that we've implemented in the last few years that's allowed us to perform at the level that we are. I think we have a day coming up this week. We have 42 transactions scheduled to close.
Wow.
That'll be the biggest. I don't know if we've had that in a week before, let alone in a day. So I'd say the thing that makes that possible is actually running a business on a system. I think that it's one of those things that's not taught in high school, it's not taught in college, and it sure as hell is not taught in real estate school. And so actually having a system to run a business on is what allows us to perform at the level that we do.
Yeah. Obviously you all are on eos. I operated via scaling up, which is like a spurn harnesses version, right? Yeah, yeah.
Some denominational shift or something.
Yeah. I mean, I thought about taking EOS and like just adapting it and making it a real estate version. I'm sure. I don't know if EOS copied scaling up or vice versa, but they're from the same route for sure.
Yeah, yeah. And it's that quarterly cadence I have found to be, as the core of it, to be enough time that you can get a lot done. But this idea of constantly throwing forward, you know, 10 years, five years, three years, one year, one quarter. How did we do against the way that we looked at it last time? And where are we going next step like that. The constant cycle is so powerful for you. I mean, I'm sure it's difficult to do, but think about maybe a year before implementation versus a year after implementation. Just for someone who is not committed to some form of a structure because.
We'Re resistant to it at some level.
What was life like before?
What was life like after your EOS implementation?
Yeah. So before, I would say the two biggest things that changed. One, we had meetings. Just to have meetings. There was no agenda. It was just like, well, we should probably say.
