A single-speaker YouTube monologue (Real Estate Team OS) where the COO describes the problem of agents handling many lead sources (about 15) with different portals and ownership. The speaker explains they have focused on creating processes and taking administrative burdens onto operations so agents can concentrate on moving transactions from contract to close and delivering a seamless buyer/seller experience.
When you have 15 lead sources, it's very overwhelming for myself. But then imagine being an agent knowing there are 15 lead sources out there, which one integrates, which one has a different portal that I have to log, which one is run by my team leader, which one is run by me. So my job shifted in my way of thinking that I had to take some of that burden off the agents. I needed them to remain focused on how to get from contract to close, how to make it the best experience for their buyer or seller as possible, how to make it a seamless one. So as coo though I had to take how do we get to that step? What processes can I put in place? What can I do to make it easier for my agent to not worry about logging it in this portal? Putting an update every seven days in this one. So this past year I've spent an enormous amount of time in what can I do to make my agents jobs easier? What can I do to take it off their plate? I'll put it onto mine to make them more successful.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
