A real estate team leader explains how controlling transactions from start to finish lets them shape the client experience and generate five-star Google reviews, which drives higher revenue per transaction to offset commission pressure and rising costs.
Chapters
I've been let down too much as we've grown and closed all these transactions by lenders, title companies, closers, everybody. If I can control the transaction, then I'm able to control my client experience. If I can control my client experience, then now I can get five star reviews for the service that we do and how we operate, how we do what we do at a high level. I think we have like 500 four, five star reviews on Google now for our real estate team and over 100 for, for our mortgage company. And it's because we can control the transaction, control the experience. If I can do those two things at a really high level, then I'm gonna be lucky enough and blessed enough to be able to monetize that piece of the transaction and then be able to start focusing on that scale, that growth and then really increasing that revenue per transaction number that is slowly going down with commission compression, lead costs, expenses.