Most real estate agents use AI wrong, creating generic MLS listings instead of building the trusted, consultative relationships clients actually want. AI works best when it handles routine tasks, not when it replaces the human judgment that makes an agent valuable.
Most agents that are using AI are doing it wrong. And that's evident when you look at the mls, because you can look at the MLS right now. Go pull it up and you're going to see 90% of the last listings that hit the MLS over the last three days. Start with welcome to 1, 2, 3 Banana street glorious, beautiful, breathtaking gem. Jam Jam nonsense, total BS. And then the agent will wonder why a leader would say something like we have are at risk for being replaced. Because it's the same thing like before AI is when an agent would just say, well I got asked a question question and I gave an answer. So directly I said congratulations, you're Google. The consumer's not coming to us to just go to an answer. They're coming to us to say, I want to have a heart to heart conversation with a true trusted consultant who I can look eye to eye with and who I can trust.
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Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
