Short advisory segment from Real Estate Team OS on branding for real estate professionals. The speaker emphasizes first clarifying the overarching organizational brand proposition (the "why" and emotional benefits), then ensuring the team brand ladders into that proposition and individual agent brands ladder into the team—preserving individual autonomy while aligning with the broader brand.
Does it make sense? Absolutely, it does. In your kind of agent, team, company, broad organization, number one, get clarity on what the overarching brand proposition is of that organization. What's your. Why, what are you trying to do? What's your kind of the emotional benefits of your brand? What, you know, what is that brand trying to say? And then your team's brand should fit into that in some way. So then how does the team ladder into that? And then how do you, as your brand on that team, ladder into that? And I think step number one is finding what that brand proposition is. And if there isn't one, then that's awesome work that you can sit down and do with your team. What are we about as a team? So we take that North Star. Then how do I, as an individual contributor to that, build my brand to kind of fit into that in a way, not necessarily copy it? I want to remain my autonomy and I want to, you know, I want to build a rockstar brand. But how does it ladder into that sort of team proposition and then company proposition?
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
