A team leader tells real estate agents to stop worrying about the NAR settlement and focus on what they control: better scripts, daily role-play, asking for buyer broker agreements, and explaining their value clearly. Generic pitches don't work.
In the face of the proposed NAR settlement, here's some advice a top team leader is giving his agents about buyer broker agreements and buyer's agents showing their value.
Anytime that there is a challenge or an issue that's causing us a ton of stress, I encourage them to write down what's causing them stress and cross off the things that are out of their control. What is in our control? One, we can really get good with our scripting. How are we going to. Let's, let's practice our scripting. Let's role play every day. Let's get really consistent about asking for buyer broker and defining our value. And then I go, what the hell does defining our value even mean, right? Because I hear a lot of people say, like, you better be really good at articulating your value as a buyer's agent. I go, what does that mean? And then, and then I see, oh, here's 180 points on what buyer's agents do for you. And I got to be quite honest, none of it seems like, hard or that impressive. It reminds me of my, my 12 year old put together a presentation on why he deserves an iPhone. That's what it reminds me of. And I'm like, guys, if this is what you're saying, that's a freaking problem.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
