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Problem converting leads? Try Preston’s favorite formula 👨‍🔬

Name: Problem converting leads? Try Preston’s favorite formula 👨🔬
Uploaded: 2024-02-21T18:58:31+00:00
Duration: 53 s
Channel: Real Estate Team OS
Description: Preston (from Real Estate Team OS) explains a formula for improving lead conversion via advertising and follow-up. He emphasizes that post-lead processes…

21 Feb 2024 · 1 min

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0:53

Preston (from Real Estate Team OS) explains a formula for improving lead conversion via advertising and follow-up. He emphasizes that post-lead processes matter: buyers typically require multiple interactions across channels before converting—citing roughly “11 interactions,” “seven hours of consumption,” and “four different locations” based on a Google study and a book he references. The point: combine AdWords/PPC with multi-touchcontent and multi-channel follow-up to move prospects toward purchase.

Questions this video answers

"1174" (as spoken in transcript: 'it was 1174 for somebody to become a buyer').

11 interactions (spoken as 'you need 11, 11 interactions').

Seven hours of consumption ('seven hours of consumption').

Four different locations ('four different locations').

Chapters

What accelerates lead gen and pay per click and AdWords. If you have all those things, you could utilize those things in your advertising, because what happens after the lead comes in, that's really what matters. You know, there's a very good book I talk about often over subscribe, that kind of is written in 2015, but it really talks about that journey. Like Google did this study and it was 1174 for somebody to become a buyer. And I kind of take that same philosophy when we build out Google AdWord campaigns and all that, you need 11, 11 interactions over different areas, seven hours of consumption, so content and then four hour or four different locations. Meaning, you know, it could be face to face, could be on the phone, could be reading your emails. Google found that if you do all those things, you could then move somebody into your network of potentially being able to sell to.