Profitability versus durability - which should you focus on? #realestateteam

Profitability versus durability. How do you balance them in your real estate business?

We like to see in that double digit noi, but in, in hard times, that gets down to single digits, man. It gets, you know, 5, 6, 7, 8%. But that's a choice we make and that's what we know at the beginning of this year. We go, all right, this is our target. Let's do everything we can to stay there. And so we're analyzing not just based on what our desires are and what George's, you know, net income and Billy's net income. We're looking at the market and making really sound decisions based on and then also based on the durability of our business. We're not in this for the short. This is the infinite game for us. And in that is a very durable business. And our team feels protected in that we don't shift with the winds of the market. We are durable, we're predictable, and we're your shield.

Consistency and efficiency, profitability and durability. Check out George Lawton and Billy Hobbs on episode 58 of Real Estate Team OS.