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#RealEstateAgent Goal Setting and #RealEstateTeam Accountability with Barry Jenkins

Name: #RealEstateAgent Goal Setting and #RealEstateTeam Accountability with Barry Jenkins
Uploaded: 2023-10-04T15:51:32+00:00
Duration: 58 s
Channel: Real Estate Team OS
Description: A short transcript excerpt from a Real Estate Team OS session where Barry Jenkins explains how the team asks new agents to define what success looks like…

4 Oct 2023 · 1 min

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A short transcript excerpt from a Real Estate Team OS session where Barry Jenkins explains how the team asks new agents to define what success looks like 12 months ahead, then reverse-engineers goals (revenue or units) into weekly lead-contact activity tied to lead sources like Google and Facebook. The focus is on setting realistic expectations about conversion rates and required outreach volume so agents understand the amount of activity and failure involved in reaching one or two deals per month.

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We ask our agents when they're joining if you were to fast forward 12 months and look back on this day. We want you to tell us what success looked like. What did success look like in your first 12 months as an agent? We allow them to define what it is that they would perceive as successful. We reverse engineer that goal whether it's revenue or units sold marry it to the lead source that they're on. So let's say it's Google and Facebook leads and we say look if you want to make X based on industry averages, you know, if you want to have one to two deals a month you're going to have to try to reach 100 people a week, talk to 20 of them and keep one or two. That's a lot of failure to find one or two people a week to realize your long term goal. Is this still your long term goal? And some say yes and some say no. So for us it's about them setting the expectation, us reverse engineering the work and.