Recruiting for culture 🏡

To give a nod to John Cheplak, who says, you know, recruit to the culture you're trying to create, not the one that you have.

Absolutely.

So if you think back even two years ago, we had an agent who was quick at service that was able to, you know, at the job of Hatco, meet somebody, write a contract, be good from the contract to closing, and then wash, rinse, repeat. Right? Because there's more people raising their hands than you could write offers for, and they're just trying to get as many offers to stick. Unfortunately, culturally, it drove them to a style that crowded out the necessary skills for this market. There was a, you know, frankly, an entitlement that agents started to feel like, oh, well, these leads aren't as good. You're like, well, these are the leads that are out there. Like, we have leads from every channel, all the best channels. And if you don't like these leads, I don't, you know, like, go fish. Like, I don't know what you're gonna get. And so, you know, we've continued to look for people that are professional and make sure that people are excited.

Dustin Oldfather breaks down his value prop and business model for you. Check out episode 67 of Real Estate Team O.