Excerpt from episode 56 of Real Estate Team OS where Amy Stockburger explains her strategy to support homeowners and grow her network by providing branded, free-to-borrow home-maintenance tools (wheelbarrows, ladders, carpet cleaners) and party/equipment rentals (margarita machines, cotton candy, tables) to encourage word-of-mouth and repeated name exposure.
Chapters
The homeownership journey. They need all these tools, all these things to take care of their biggest asset. And so I've got all these tools. Actually, I stole a lot of them from my husband's garage to begin with, but it took all these tools, branded them with my name all over it. So things they didn't have to rent by or store that they could come get for free. So, like wheelbarrows, specialty tools, ladders, commercial grade carpet cleaners. The basics. And then I had parties. I was thinking, okay, there's all these human experiences too that they have with their sphere. And if my goal is to grow my sphere, what a better way to have them say my name outside of their mouth in front of as many people as possible than to provide them these things for free. So banquet tables, commercial grade food warmers, cotton candy, snow cone, popcorn machines, platters, games, outside games, anything you can think of, they can come get for free. But it's littered with my brand. We are then able to say to them, like a margarita machine. Like, you know, hey, just want to let you know we have a margarita machine. Come get it. How's everything going? Who do you know that has a life change that doesn't feel like commission? Brad?
Learn more with Amy Stockburger on episode 56 of Real Estate Team OS.
