Short excerpt from episode 34 of the Real Estate Team OS podcast discussing 'shiny object syndrome' among real estate agents: agents and their teams chase new tools and ideas without considering the overall business/CRM setup, creating conflicting automations and poor workflows. The speakers emphasize simplifying technology and being intentional about how new tools fit existing systems.
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I was wearing many hats. Admin assistant, operations manager. And I was on Facebook in these groups because the team lead wanted me to be in those groups. And anytime he saw something that sparked his interest, he would tag me in it. That is a problem a lot of agents have is they see shiny new objects, they see conversations happening in the real estate groups, and they don't think about the big picture of what problem am I actually trying to solve by implementing this new thing or by wanting my assistant or operations manager to research this. How is this going to fit into our current setup? So some agents I've worked with, they've had virtual assistants set up their CRM, and then I take a look at it. I say, you've got a lot of things interfering with each other, and this thing is canceling out this thing. And you're sending five emails at the same time. Because they weren't intentional of looking at the overall picture of how their business is set up and their CRM set up.
Learn to simplify your real estate tech. On episode 34 of Real Estate Team OS.