Short excerpt from a Real Estate Team OS interview (Nov 5, 2024) with Chris Vandervock, COO of Whissel Realty Group. The speaker contrasts paid lead channels (PPC, Facebook) that require multiple handoffs with self-generated leads—especially open houses—arguing the latter convert more efficiently when paired with strong contact-center follow-up and agent support.
We know the cost per lead of pay per click and Facebook. We got those numbers dialed in. There's still a non committal lead that I have to take through my inside sales department. Have two to three handoffs, get to my agent and hope that agent has a great experience with them. And also they're making less money on it. So are they going to act differently? I would hope not. But also I know if they're working their business they operate a little differently. So you know one of our favorite things to focus on is helping agents with their self gen specifically open houses. If we can get from raw lead to contact made which ultimately in Our Contact Center 22 attempts to appointments set to appointment met all at the first thing. Why do we complicate it up here with all those different lead sources? So we work them all but that's our favorite to focus on and offer leverage for. Cause I feel like you're really it shoots and ladders. You're skipping a lot of steps of the process with no cost up front similar to a portal.
Learn how Whissel Realty Group is supporting agents and growing revenue. Spend time with COO Chris Vandervock on real estate team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
