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Take a step back to grow? How??? 🫤 #realestateagent #realestatelife #podcast

Name: Take a step back to grow? How??? 🫤 #realestateagent #realestatelife #podcast
Uploaded: 2024-07-02T00:32:04+00:00
Duration: 56 s
Channel: Real Estate Team OS
Description: Marcus Larrea's real estate team cut ad spending, fired a top producer doing 25% of business, and dropped from 60 agents to 40 after a partner split…

2 Jul 2024 · 1 min

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0:56

Marcus Larrea's real estate team cut ad spending, fired a top producer doing 25% of business, and dropped from 60 agents to 40 after a partner split. Each painful move, he says, set them up to grow stronger.

Questions this video answers

About 25% of the business.

From about 60–65 agents down to about 40 agents.

Back up to 55 agents in three months.

Chapters

Real estate team growth doesn't always look or feel like growth. Here are three times when Marcus Larrea had to take a step back before moving forward.
The first one was just growing so quickly and having to kind of scale back in our ad spend to build out systems and everything so we could grow more. The second time, when we had to let one of our top agents go, you know, he wanted to go out and do his own branding and everything, and that wasn't what we were looking to do as far as growth. And he was about 25% of our business at the time. And then recently going through a partner separation, we lost. We went at the time probably about 60, 65ish agents down to about 40 agents, and basically had to start a whole new company again. We're already back up to 55 agents and our numbers are back to where we were last year, already in three months. Those three key factors of scaling back to move forward have been massive for us, and the market's maybe not doing the best right now, but this is probably the best our team has ever been, right?