Real Estate Team OS (YouTube) discusses being "video heavy" in onboarding and using video—especially screen recordings—to present comparable sales analyses and offers. Speaker A cites an example 8.5-minute video that walks through price-per-square and the agent's thought process; they argue video reduces client pushback and clarifies reasoning.
So we're super video heavy in our onboarding. There's like a whole section dedicated to just, like, why we think video is so important. All the ways that we use it. We do it for our comparable sales analysis. Like, we don't just send PDFs and then like, hey, like, review these comps. And we think the like offer should be this, like, it's like an 8 and a half minute video where it shows exactly the, like, thought process that we go when we're comparing their property to the comps. You know, price per square, just the whole thing.
Screen recording.
So they're seeing what you're talking about. Yeah, Screen record. Exactly. When you can really articulate why you think something should be the way that it is, the clients typically, like, accept it. Because if you're making the argument very well, there's way less pushback and bouncing back and forth. It's just really, really, really nice. There's. There's so many other benefits to it.
Get more specific ways that Kyle Draper's team is using and winning with video. Check out episode 46 of Real Estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
