Chase Whitney explains how real estate agents can use technology to strengthen community relationships rather than replace them. Geographic farming combined with personal outreach creates deeper client connections and more consistent business.
We've committed so much time and so many resources to geographic farming, to where now we utilize technology on remarketing on smart mailers where we can kind of track who's doing what with the mailers. But when you get that phone call and it's to come, list me because you've talked to them for 17 years. They've gotten a pumpkin pie every year for 17 years. And they do your garage sales and they enter your contests and you see them and every single week mowing the lawn and you're walking by and they're in the garage and you're walking by. That builds trust. And real estate's always been a long game. I mean, online leads are a long game, so it's just a different version of it. But again, you have to be in the communities that you want to service and you can't do that without being there.
Learn how Chase Whitney and the Whitney team are balancing real estate tech with the human touch on episode 45 of Real Estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
