A conversational YouTube video (Real Estate Team OS) exploring parallels between leadership and therapy within real estate and marketing contexts. Speakers discuss a discovery→diagnosis→prescription model, caution that prescription is best owned by the person, and highlight the role of SOPs and accountability in leadership. The tone is informal, reflective, and practical—mixing leadership philosophy with hands-on marketing/team management examples.
Whether we're working with clients or our own team members, I think a lot of it is a process of discovery, diagnosis, prescription, basically speaking. And that prescription stage is so much best left to the person themselves. All we can do is guide them there.
It's so true.
Perhaps as a therapist, people use therapy as a joke in a real estate kind of. I feel like I'm a therapist.
Like, actually.
We should be adopting more of those practices.
Yeah, it's so true. I'd say the same thing in marketing, because obviously I own a marketing agency, and so we work with a lot of clients, and sometimes you realize you're not talking about ads or data points anymore. You're like, talking about issues that they're having in the business with an employee who won't perform. And they're like, well, will you just tell them what to do? And I'm like, that is not leadership, but let's have a little.
Consultation here.
I'm not gonna tell them what to do. We're gonna measure their results and they're gonna be very specific KPIs and SOPs in place for them to do what they're supposed to do. And if you don't have SOPs, you gotta have accountability that you're being a bad leader in the first place. And then I go, did I just have a therapy session?
Yeah.
Like what?
Yeah.
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