Chris Vandervock argues the modern real estate agent role is illogical because it demands mastery of too many unrelated skills: contract writing, inspections, touring, interpersonal work. One person can't excel at a hundred different things, which is why team-based approaches make more sense.
I think the agent's job is illogical. You've got to be a contract writer, you've got to be an inspector, you've got to be a touring guide. You got to be good with people. You got to like all these things you have to be great at to be like the top agent.
Those are the words of today's guest. And what he was getting at is this idea that no one can be good at a hundred different things.
Is that realistic?
No.
Like, does that make any sense to anyone in any other industry?
And it sets up the heart of our conversation today, which is about agent leverage. Surrounding agents with people and tools and resources to help them stay in income producing, producing activities or dollar productive activities more often. This not only attracts better agents to your organization when you can do it well, it also provides operational efficiency and sets you up for economies of scale so you can provide leverage and leads profitably. Our guest here on episode two inside Whissel Realty is Chief Operating Officer Chris Vandervock. As we go inside Whissel Realty here in episode two with COO Chris Vandervock on real estate team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
