A short YouTube video clip (Real Estate Team OS, Oct 14, 2023) featuring coach Tom Ferry arguing that many real estate teams lack "unique factors" and therefore fail to differentiate themselves. He notes common, non-unique claims (great tech, leads, training) and urges embracing genuine difference, especially from newcomers with fresh perspectives.
The biggest challenge right now, what most teams have is they have no unique factors. So. So I say, well, why should I join your team? Why should I join your brokerage? Why should I do it with you versus everybody else? And they say, well, I've got great tech. Well, everybody's got great tech. Well, I've got leads. Well, everybody's got leads, right, well, we're going to show you, we're going to teach you. Well, everybody's got some method of training. The challenge right now in the industry is there's so much likeness, there's so much sameness. What we need is difference, right? And what's so exciting today is to look at the number of people that are coming in the industry that said, I'm not going to college, I'm 22, I tattoos, I got a beard, and I want to go into real estate, right? Like. And they're bringing these fresh ideas and fresh perspectives. The challenges, they're falling in the trap of the same old. And I'm not saying tired and I'm not saying bad. They're just. There's just no unique factors. So that's the first thing.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
