Real Estate Team OS discusses why automations fail in real estate. The biggest problem: they strip out the human element that clients actually want. AI handles the routine stuff, but relationships still need a real person.
Taylor Haack
Episode 36
August 3, 2024
Which parts of the customer experience should you automate? Here's an idea to help you decide.
When you're looking to divide the world, where you're going to use automation and where you're not, you actually have to walk off stage and wander into the audience. You turn around and you sit down, and if you can see any of the wires behind any of the mechanics that you have made, that is a failure. We don't tolerate things like that anymore. So where you need to be what we call a human in the loop, which is going to be something that's so important as we move into this age of artificial intelligence, is going to have to be from that perspective.
Get more insights into AI and client experience with Taylor Haack on episode 36 of Real Estate Team OS.
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