A brief conversational excerpt from a Real Estate Team OS video discussing misunderstandings about operations roles. The speaker emphasizes that administrative roles (admin, EA, assistant), director-level ops roles, and executive roles (CEO) are distinct and that teams should be built with clear goals—e.g., intended scale (100 vs 1,000 units)—before hiring operations staff.
What do you wish more of those folks knew or understood about operations and ops leaders?
That an admin or an EA or an assistant or a director of operations or a CEO, Those are all completely different things. And before you know what you need, or if you need multiple of those, you have to know where you're going. And I think many people start out and I'm going to build a team. Okay, well, why are you building a team? Where are you going? Are you building a team doing 100 units? Are you building a team doing. Doing a thousand units? What's your purpose in building a team? And I think in our industry, we have a habit of talking about operations people as if they're all one role.
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