Short transcript excerpt where Andrew Duncan explains shifting his agents' focus toward listing (seller-side) work because buyer-agency commission revenue is expected to compress and consumers resist signing buyer broker agreements. The speaker describes reallocating resources to sellers where they have abundant leads and higher per-transaction revenue.
So the change that I'm making is just moving more of my agents to be listing based. We'd always had it where agents were buyer agents or seller agents and unfortunately I just don't think that serves us anymore at the level that we need to when we know that we're going to see some downward compression on buyer agency commission revenue. There's no question that a consumer isn't used to signing a buyer broker agreement. There's no question the media has put some downward pressure on buyer agency commission with how they've portrayed the changes coming and so for me I have thousands and thousands of seller leads and if I make more per seller and so does my agent based on what we charge and what our splits are why should I not move more resources over there to a less barrier of entry so that that's ultimately what I'm doing now is moving more resources to the seller side.
Learn how Andrew Duncan's helping his agents be more listing based on episode 39 of Real Estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
