A short excerpt from a YouTube video ("The mentorship myth") by Real Estate Team OS arguing that traditional mentorship—offering high-level wisdom from busy/established agents—is not what newer real estate agents need. Instead, agents need hands-on coaching and training that teach the practical details of building a business; mentors often lack the time to provide that.
An agent that has the time to mentor probably doesn't have a lot of business. And the agent that has a ton of business and would be a great mentor doesn't have the time. And so what agents need are not mentors coming in, because mentors are typically free. These are thought leaders. These are people you don't call for every question you have on the planet. Like, they're people that kind of give you wisdom and guidance. That's what mentorship looks like in reality. So, but what agents actually need when they come to business, they need a coach, they need a trainer. They need someone who's going to actually teach them the details of the business. And that is not effectively done in mentorship, and it's impossible to do it, in my opinion.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
