Short clip from a Real Estate Team OS episode (Episode 43) highlighting that a COO’s obsession should be implementing the right tools to make agents more productive and reduce non-income-producing work. The speaker (Shea Herron) argues that efficient agents free time for income-producing activities, while inefficient agents may struggle with tools and waste effort on low-value tasks.
Here's the obsession you want to see from your chief operating officer.
An efficient agent has a lot of time for those income producing activities. The inefficient agent, who may not yet understand all the tools that are available to them or struggle to get the right tools in place, may work really, really hard on a lot of activities that aren't necessarily income producing and aren't going to help them get further in their business and help more clients. And so putting the right tools in place became something I just was basically obsessed with.
Make your team more productive and more efficient by improving your real estate tech. Check out Shea herron on episode 43 of Real Estate Team OS.
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