The secret to a good ISA department? 🔍 #entrepreneur #realestateagents #podcast

For us, the inside sales department is not just a bunch of people on the phone, you know, pounding the phone, setting appointments. They're building relationships. I always joke their labor and delivery, right? They're birthing relationships into our world. And then the agent's job is to service that relationship. But the inside sales agent goes beyond the appointment, right? And they follow up with the consumer after the appointment. So for us, they're at a level of accountability to the agent because they're also paid on commission. So they care a lot about what happened on that appointment. They care a lot about how the communication is. And. And not just did the agent follow up, did they follow up effectively? Did they use what we taught them to follow up? Are they using the drip campaigns and all the things in the CRM? Are they logging everything like they're supposed to? A sales manager to get to that level of granularity, be very difficult. But if I have one ISA for every five agents, that ISA can follow up with those agents because they're also following up with their compensation, right? So without the inside sales department, I don't think we could do what we do.

Learn about A truly empowered ISA role and team. On episode 35 of Real Estate, Team OS.