A short podcast/video transcript excerpt from Real Estate Team OS discussing deep client engagement in real estate sales. Speaker explains that understanding clients’ motivations, daily life, and preferences (e.g., pen metaphor) is necessary to present houses that meet their needs.
We dig in really deep when we're talking to clients. I'm sure you've heard the pen situation.
Where Sell me this pen.
Exactly. Sell me this pen. Well, the fact is, I can't sell you anything unless I know how you use that pen. What do you love about that pen? What's your favorite color on that pen? What are you going to use your pen for? I can't sell someone a house unless I know what motivates them, why they need it, why they don't like their current house, what's missing, what their dreams are, what their holidays look like, what pets do they have? Like, we go really deep. And the reason why is because when I'm in a house with them, it makes it easier for me to present the house in a way that best suits their needs. And I don't know that unless I know those very, very deep down things.
Learn a process to sell more houses and recruit more agents. Check out Teresa hurley on episode 54 of Real Estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
