Real estate agents often buy tools like Real Scout and Ylopo without a plan, then wonder why they don't work. Map each tool to a specific funnel stage and role, then measure what it actually makes you. That's it.
What is the problem and how is this solving it? And I know that's almost a gross oversimplification, but I talked to so many people that, well, I've got Real Scout and Y Lopo and a real geek site and this thing and Texting Betty and I'm just like, wow, that's. That sounds like you just added on stuff over time and there's no real strategy. I'm all for saying, hey, we have Texting Betty for new leads in this thing that do this thing and we use Y Lopa with our past clients to keep them on a seller alert to keep up their home value. And we use Real Scout for middle of the funnel buyer. Like that's a plan and you could have all those things and utilize them well in doing that and getting great.
ROI on all of it.
Right? I mean that's actually probably. Those were all made up examples in some level, but that's probably a pretty decent system.
Get more advice to improve your tech stack. Check out Lee adkins on episode 42 of Real Estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
