Lee Adkins identifies two tech problems real estate teams hit: unclear rollout plans and training burden, plus misusing software for things it wasn't built to do. Buy tools for what they're designed for, not what you wish they were.
Here are the top two challenges that Lee Adkins sees when he goes inside a team's tech stack.
What is the plan for this? What gap does this fill? Are we going to put everybody on it? Are we going to try it with, like, a couple of leads? Is there a big training curve? Like, is this a whole thing? We're going to have to train the team constantly. I'm like, you got to do this and you got to do that. So, like, what's the real use? And adoption. And then I think, I know people don't like it when I say this, but use the software for what it's for. It feels like there's a lot of people in this business in particular that are all about, like, I wish it did this. We need mass texting. We need this. Like, we gotta have this thing. And I think your life is so much better when you buy software for what it's for and use it for what it does. Just being really clear on what it's supposed to do and what it does and using it for that. Not always trying to jailbreak stuff or just complaining about what things things don't do.
Check out Lee Atkins on episode 42 of Real Estate Team OS.
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