Short YouTube transcript excerpt (Real Estate Team OS) arguing that "there is no bad lead" and stressing the importance of persistent follow-up. Speakers challenge the idea that realtor.com leads are worthless, noting many agents call only once; they recommend multiple calls, email follow-up, and use of task systems to manage outreach.
There is no bad lead. There is someone on the other side of that screen who took the time to fill out their information. Requesting more information on.
A home, on.
The home buying process, on.
Inquiring to sell their home. Someone took the time to do that. We had heard time and time again the realtor.com leads suck. Are you working them? How many times did you call them? Great. You called them once the first day. No, that's not.
How this works.
I am one who fully believes there's enough business for everyone and I will genuinely ask them, well, what is your process around it like? You call them once. Great. You send an email. You don't call them. We have a bigger problem. Okay, so you call for two days. That's great. But that isn't going to work.
So we utilize our tasks, we utilize.
Our appointments, we utilize RSA's call center. A continued follow up has really made the difference upon all of our lead sources. Calling them once is not going to cut it. Calling them twice is not going to cut it either. But a continued follow up is going to.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
