Jordiana Tobel, founder of Real Estate Team OS, explains why agents need signed buyer agreements before showing homes. They clarify compensation upfront, prevent unpaid work, and shift the conversation toward value instead of just finding listings.
Why have agents with premier listings been getting signed buyer agreements for more than five years now? Founder and CEO Jordiana Tobel explains, I.
Wanted to make sure that we explained who we are and our value from the very beginning. Having that conversation, having them sign something sort of forces that conversation. It forces you to take a little bit more of a consultative approach. I didn't want to see an agent spend hours and hours working for somebody and not ever explaining to that person why they were doing it and how they were going to get paid. And so I sort of recognized that years ago. And I think, frankly, it's probably part of why we're in this mess to begin with, partially because I don't think enough people had enough conversations about what their value is.
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