Short excerpt from a YouTube video discussion about designing and timing technology for real estate brokerages. The speaker emphasizes 100% technology adoption across agents, avoiding mid-season training, and tailoring systems to differing work environments (field agents vs. in-house operations).
Chapters
Our tech stack to us is everything. I have a work smarter, not harder mentality. I also try to keep in mind that our agents are in the field, but so often our operations team is in house, so they're on a computer at a desk. So what might work for them in a process may not work for the agents in the field. So we try to keep that in mind when we design a new system before we get into the nitty gritty of what the systems are. I'm very determined to not train agents on something in the middle of busy season. So I really strongly believe when you implement a new system matters, when you onboard new technology matters so that you don't disrupt agent life or their ability to serve their clients. Like you've mentioned so many times, at a high level, we try not to change technology too often. Every agent in our brokerage uses the same technology. 100% adoption. That is unique, I think, to the real estate world for the most part. Unless you run a team like ours.
Go inside the tech stacks of two high performing teams. Check out the second episode of our summit series on real estate Team os.