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Trying to 🤷🏽‍♀️ figure out a #budget for your #realestatetech !?!

Name: Trying to 🤷🏽♀️ figure out a #budget for your #realestatetech !?!
Uploaded: 2024-09-08T00:03:45+00:00
Duration: 4 s
Channel: Real Estate Team OS
Description: A short YouTube clip from Real Estate Team OS (episode promo) advising real estate teams on technology budgeting. The speaker argues teams should not…

8 Sept 2024 · 0 min

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A short YouTube clip from Real Estate Team OS (episode promo) advising real estate teams on technology budgeting. The speaker argues teams should not over-allocate budget to technology to the point of financial stress; instead prioritize spending on agent training, culture, client gifts/events, and relationship-building. Technology is framed as a supporting function, not the core business—teams should not treat themselves like tech companies or dedicate half their budget to tech.

Trying to figure out how to budget for your technology. Here are a few ideas to help.
I don't think that real estate teams should spend so much money on technology that they are stressed out about trying to figure out how to pay for that bill on a monthly basis. They should be stressed out about how to pay for their agent training, for the really cool culture that they're building, for the fine touches that they're doing for the client gifts and the parties that they're throwing, the stuff that's going to actually build their real estate organization. And the technology, like I keep saying, is just a supporting function of that. And if it is a supporting function of it, yeah, don't dedicate half your budget to a tech stack. That doesn't make sense. You're not a technology company. You know, you're a sales company. You're a relational business. Most of your capital should go to that instead.
Learn more about sales, relationships and technology with Justin Benson on episode 41 of Real Estate Team OS.