A real estate team builder explains how to turn Zillow leads into repeat customers and referrals. The strategy treats online leads like personal connections, keeps contact after the sale, and trains agents to replicate the speaker's referral-focused methods. The main obstacles are handling volume and keeping quality consistent across the team.
How I got from as a just a solo agent doing 35 to 70 deals in a year was all like, hey, I'm going to go all in on Zillow and treat these clients like friends and family and do such a good job during the process and do just as good of a job staying in contact afterwards too. But the goal was to just like, if I could help an agent that joins my team build a similar business to what I built, then I know as a team are going to be really successful. The whole idea behind our team structure was just that it was like take the opportunity we have from Zillow and I want to help my agents build really strong referral based businesses. My biggest challenge all of a sudden was how do I keep up with the volume and endless leads means nothing without quality control. So my first big challenge starting the brokerage was developing education for the agent to ensure that the conversations were right, the conversion was right, and ultimately we're going to protect the opportunity that we had.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
