Dan Corkill, co-founder of Follow Up Boss, explains how real estate teams in 2011 wasted money on portal leads like Zillow by forwarding emails to agents with zero tracking or accountability. Better follow-up systems could fix that.
Here's a big idea that Follow Up Boss co founder Dan Corkill picked up very early on by talking with team leaders and agents constantly.
You're buying leads from, you know, portals or generating leads yourself, and you're investing money in that. And then you don't have a system to follow up with them or to hold your agents accountable. At the time, a lot of things weren't even really automated. So, like, they would literally get an email from, say, Zillow and then that would go to the team leader and then they would just manually forward that email to their agent so they really had no tracking. This is like back in 2011, you could just see that, well, that's a massive pain point because you're paying this money. But then it's also a massive opportunity on the ROI side, right? Because obviously we can do these things even a little bit better. You're going to be making more money on these leads. It's kind of obvious as well, like online leads, the Internet, like, it's just going to get bigger, right? It's already pretty big in 2011, but it was only going to get bigger.
Learn more about real Estate teams and real estate tech with Dan Corkill on episode 40 of Real Estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
